![]() These ads are designed to look and feel like regular TikTok videos but are labeled as "Sponsored" or "Ad" to distinguish them from organic content. It is the first in-feed ad that appears on your For You Page. Top Feed ads are a combination of in-feed and Top view ads. Emojis, curly brackets, and hash symbols are allowed.The character limit is 12-100 for ad descriptions in English.If longer descriptions are allowed, they can be cut off at the end.App names are suggested to have 4-40 English characters.The name character restrictions vary with language, operating system, and device model.Spaces and punctuation marks are also considered characters.For displaying the brand name on TikTok ads, 2-20 English character length is allowed. ![]() The TikTok ads video size: less than 500 MB.The recommended TikTok ad dimensions: 16:9, 9:16 or 1:1.Video duration: between 5 and 16 seconds (15 seconds long is recommended for optimal viewing).It also includes CTA buttons that may be used to direct visitors to app downloads, an external landing page, or your brand's TikTok account. Furthermore, according to Neuro-Insight research, TikTok In-Feed Ads accomplish 23% greater detailed memory than TV ads. With this type of ad, users can like, comment, share, follow, and shoot videos with the same sound on TikTok. ![]() TikTok's basic ad type is In-feed advertisements, which allow you to embed your video commercials to auto-play on For You Page.
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